Executive Management

Mr. Pape serves as XPEL's Chairman, President and Chief Executive Officer and previously served in a variety of positions within the XPEL until his appointment as Chief Executive Officer in 2009.

Prior to joining XPEL in 2004, Mr. Pape was in technology consulting.

Mr. Pape has a Bachelor of Science degree from the University of Texas at Austin.

Mr. Pape has served on XPEL's Board of Directors since 2010 and currently serves as the Chairman of the Board.

Mr. Wood has served as the Company’s Chief Financial Officer since June 2016. Mr. Wood is responsible for the Company’s Finance/Accounting, Risk Management, Treasury Management, Investor Relations and Corporate Development functions. Prior to joining the Company, Mr. Wood served as Vice President – Dispensing Operations for Optum Rx (previously Catamaran Home Delivery), Chief Financial Officer of PTRX, Inc., a pharmacy benefits and prescription home delivery company and served in various executive finance roles with AT&T (formerly SBC Communication, Inc.). Prior to this, Mr. Wood served as an Audit Manager for Ernst & Young.

Mr. Wood holds an MBA from University of Texas – Dallas and a Bachelor of Science – Accountancy degree from Southern Illinois University – Edwardsville. Mr. Wood also holds Certified Public Accountant and Chartered Global Management Accountant designations.

Mr. Alvarez joined XPEL in December 2017 and currently serves as the VP of Operations. In this role he is responsible for overseeing all manufacturing, quality, distribution, logistics, purchasing, and customer service functions within XPEL.

Prior to joining XPEL, Mr. Alvarez served in a variety of operational leadership roles within AT&T and KCI/ Acelity.

Mr. Alvarez holds a bachelor’s degree in finance from St. Mary’s University, and an MBA from Texas A&M University – San Antonio.

Ms. Coffee joined XPEL in January 2008 and currently serves as the Company’s Controller. She is responsible for all Accounting, Treasury Management and Payroll functions for the company. Prior to joining XPEL, Ms. Coffee served as an Accounting Manager for Enterprise Rent-A-Car.

Ms. Coffee holds and M.Ed. from the University of Texas at Austin and a Bachelor of Science in Accounting from the University of North Texas. Ms. Coffee is also a Certified Public Accountant.

Mr. West joined XPEL in 2021 and currently serves as the VP of Asia Pacific where he oversees all of XPEL’s business affairs in the region.

Prior to his current role, Mr. West was the Director of Automotive Films, followed by Sr. Director of Install Operations. He has been involved with the automotive aftermarket industry for 20 years and owned a successful shop in Anchorage, Alaska. He also founded Tracwrap, which was sold to XPEL in 2013.

He has traveled the world installing, training, and consulting businesses in the automotive films industry. Mr. West holds a bachelor’s degree in civil engineering.

Mr. Gotro joined XPEL in 2022 and currently serves as the VP of Services. In this role he is responsible for overseeing Dealership, Retail, OEM, Design and Training Operations.

Prior to joining XPEL, Mr. Gotro spent 17 years at entrotech in a variety of positions, including Director of OEM Integration and Director of Paint Protection Film. He also worked in consulting.

Mr. Gotro holds a bachelor’s degree in chemical and biomolecular engineering from The Ohio State University.

Ms. Steiner recently joined the Company, serving as VP of People Services.

Ms. Steiner is responsible for shaping the Company’s people strategies and growing the global capabilities of the Company while aligning it with the overall strategic direction of the organization.

Ms. Steiner brings over 20 years of multi-industry, global HR experience. In her most recent role, she was responsible for leading HR for E. & J. Gallo’s US Sales Organization. Prior to that, she was VP of HR, Americas at Otis Elevators and spent 21 years at General Electric in HR and engineering leadership roles.

Ms. Steiner holds a bachelor’s degree in chemical engineering as well as an MBA from The Pennsylvania State University.

Mr. Mayall has worked for/with XPEL since 2000 and currently serves as XPEL's VP of Corporate Development. He joined XPEL full time in 2016 when his businesses, PRO-TECT FILM and PROFORM, were acquired by XPEL.

Mr. Mayall has been involved in the film, adhesive and automotive aftermarket since 1993 where he started as an installer of window films and paint protection films. In 2004 he founded a film distribution and installation company, PRO-TECT FILM, where they grew to be the largest installer of automotive paint protection film and residential safety/security film in Las Vegas at the time it was acquired. During that time he was also co-owner of PROFORM, a design and software business that operated out of Las Vegas until the time it was acquired.

Mr. Rimas recently joined the Company, serving as VP of Revenue. He oversees the global sales team, partnership and commercial strategy.

Prior to joining XPEL, Mr. Rimas was the President of Repairify, which empowers the vehicle-side repair professional with software, intelligence, and access to the proprietary Repair OnDemand marketplace. Mr. Rimas also has a wide range of experience in many segments of the automotive industry, including retail, financial services, aftermarket, and fleet services.

Mr. Rimas was the co-founder and Managing Partner of FM Capital, where he led and managed many disruptive automotive investments. Before FM Capital, Mr. Rimas was the Director of Operations of the Red McCombs Automotive Group, where he also helped lead successful direct investments in both HomeNet Automotive (acquired by Cox Automotive) and ClickMotive (acquired by DealerTrack).

Mr. Rimas holds a bachelor’s degree in chemistry from Ball State University.

Mr. Awodiran serves as Senior Vice President, General Counsel and Corporate Secretary of the Company, since joining in May 2023. Mr. Awodiran previously served as Group Counsel, Securities and Corporate Law and Assistant Corporate Secretary for Ashland, Inc., a global additives and specialty ingredients company. Before this, Mr. Awodiran served in various legal roles at Caterpillar, Inc. during his 14 years, most recently as Senior Corporate Counsel, supporting the Industrial Power System Division's global sales and marketing operations, and at the Wrigley Company (back then a US public company known as the Wm. Wrigley, Jr. Company for a period of six years.)

Mr. Awodiran holds an LL.M. from the University of Illinois at Urbana-Champaign and an LL.B. from the University of Ibadan, Nigeria. Mr. Awodiran obtained his US bar license from New York State and is a Barrister and Solicitor admitted before the Supreme Court of Nigeria.

Mr. Joshi currently serves as XPEL’s VP of Corporate Development and Managing Director of India/Middle East and has worked at XPEL since 2018. Mr. Joshi oversees all of XPEL's efforts in the region.

Prior to joining XPEL, Mr. Joshi served as the Deputy General Manager at Garware Hi-Tech Films and oversaw the North American business for the company.

Mr. Joshi holds a Bachelor of Technology (B.Tech) in Mechanical Engineering from the College of Engineering, Pune (COEP) and a Master of Science (M.S.) in Management Science & Engineering from Stanford University.